Set the creative vision and steered the team across 3D motion, videography, and graphic design to craft a unified story of modern elegance. The direction focused on translating the bag’s sculptural curves and metallic finishes into a visual language that felt both effortless and future-forward, balancing minimalism with impact.
Blending fluid 3D animations, cinematic product videography, and refined graphic applications, shaping a campaign where every asset, from motion loops to static visuals, spoke the same design language. The result was a seamless, elevated brand narrative that positioned Jatte as more than an essential—it became a statement of sophistication.
Creative Direction.