A Modern Mark for a Modern Brand
The PEDRO Icon project examines how one symbol can define and unify an entire visual world. The Icon moves beyond hardware, serving as a channel for self-expression, clarity, and a quiet sense of modern luxury.
A visual language emerges through the pairing of quiet refinement with precision craft.
Creative Direction.
A Modern Mark for a Modern Brand
The PEDRO Icon project explores how a single symbol can anchor an entire brand universe. My creative direction shaped a system where the Icon becomes more than hardware — it becomes a conduit for self-expression, clarity, and modern luxury.